As a design strategist I worked with the leading sexual health care provider in the US to reposition the client engagement perception of their services from reactive to proactive. Through research, a team and I were able to identify opportunity areas by utilizing insights gained from analogous research conducted on the boutique gym experience and, most importantly, what elements from that experience could we mirror to motivate young adults to be proactive about their sexual healthcare. We are currently in the prototype phase and developing and testing a platform for young adults to anonymously access reliable and entertaining information related to sexual health.
Role: Researcher, Strategist, Designer
Service: Customer Engagement Tool
Class: Integrated Studio 1*