Bedford Stuyvesant Restoration Corporation

The Bedford Stuyvesant Restoration Corporation is the nation's first community development corporation that partners with residents and businesses to improve the quality of life of Central Brooklyn. Utilizing design-based methodology, I worked with a team to collaborate with BSRC in a 12-week engagement to unearth insights through qualitative research models. The insights led to prototyping and presenting a communication strategy that would increase the awareness of the services offered by BSRC in the community. Strategy included re-branding service names and developing on-site branding assets.

Role: Researcher, Strategist
Service: Communication Tools
Class: Managing Creative Teams and Projects*
August 2015 - December 2015

Screen Shot 2016-06-08 at 1.50.22 PM.png