The Bedford Stuyvesant Restoration Corporation is the nation's first community development corporation that partners with residents and businesses to improve the quality of life of Central Brooklyn. Utilizing design-based methodology, I worked with a team to collaborate with BSRC in a 12-week engagement to unearth insights through qualitative research models. The insights led to prototyping and presenting a communication strategy that would increase the awareness of the services offered by BSRC in the community. Strategy included re-branding service names and developing on-site branding assets.
Role: Researcher, Strategist
Service: Communication Tools
Class: Managing Creative Teams and Projects*
August 2015 - December 2015